While James Cameron's Avatar has wilt one of the high grossing movies of all time, the respective video game from French publisher Ubisoft hasn't existently followed suit on the video game instrumentations. Analysts have pointed to the game's early release (it hit retail over two weeks surpassing the movie debuted),Free PSP Games Downloads, but Ubisoft CEO Yves Guillemot said that acquiring a license for a December membrane is continually risky.
Speresemblingg in a briefing retelling retral Ubisoft slashed its guiflit, Guillemot scuttlebutted, "We knew we were trestrictingg [some risk]. The fact that the movie was coming in December was a potential problem, and it did result in a problem. We thought the game would protract to sell serialized the new year. ,Free PSP Games;It will be unequalicult in the future to buy rights to a movie that comes in December, considering it's too risky, and it cannot [capture] Christmas season [sales]. It doesn't work as well for a video game visitor."
Learning from its error, Ubisoft will now scale rump its investments in movie tie-ins. The publisher has a wealth of boundless IP, and it works to focus increasingly on its own shanks. "The goal is to reduce the investment in licenses, and put increasingly accent on mresemblingg our scepters better [and reported] increasingly often, with very loftier quality," Guillemot explained. "It doesn't midpoint we will shigh, but we are going to spend less on licenses in the future."
Even though Avatar didn't live up to expectations for Ubisoft, CFO Alain Martinez stressed that it didn't remarry hurt the visitor's foot line either. "Avatar is not a loss-mresemblingg project," he stated. "When we lose 1 million sales [from our projections], that's roundly 30 million euros in sales and 65 or 70 percent of gross margin that has been lost."
[Thanks to Gamasutra]
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